CHRYSLER 200 FACTORY TOUR + OCULUS

For years Chrysler has battled quality issues. So when they invested in a brand new state- of-the-art facility to build the 200 we saw an opportunity to help them tell a new story. Using Google Street View we mapped all 5 million square feet and created a virtual tour so that people could experience their new building processes first hand.

After that, we took our 360 factory content and created a VR experience for the auto show crowds.