2014 Silver Branded Entertainment Pencil, 2014 Silver Interactive Pencil, 2014 Bronze Interactive Pencil
2014 Auto & Auto Services, 2014 People's Choice
2014 Gamification Social Media Award
Creative Directors: Aaron Allen, Michael Tabtabai, Kevin Jones
Art Directors: Danielle Delph, Chuck Carlson
Copywriter: Sam Dolphin
Hands ON RON BURGUNDY
In the 1980's an auto dealership in Texas held a contest to see who could physically touch a car the longest. The winner drove away with the car.
During the Ron Burgundy campaign we partnered with Funny or Die and held a similar contest, but this time players had to hold down their mouse on Ron's body the longest. Winner got a Durango.