There’s a growing conversation around the different challenges that millennial women face. With those challenges come stress. With that stress, comes sweat.
A topic that's been particularly stressful is the controversial transgender bathroom bill. We wanted Secret to take a stand for those women, and the stress that comes with being confident in their own skin. And for a conservative company, they agreed and took the leap with us.
The bathroom spot was positively received in the LGBTQ community and was written up
Creative Directors: Caio Lazzuri, Justine Armour
Art Director: Danielle Delph
Copywriter: Claire Wyckoff