SECRET DEODORANT

There’s a growing conversation around the different challenges that millennial women face. With those challenges come stress. With that stress, comes sweat.

A topic that's been particularly stressful is the controversial transgender bathroom bill. We wanted Secret to take a stand for those women, and the stress that comes with being confident in their own skin. And for a conservative company, they agreed and took the leap with us.

 

Press:

The bathroom spot was positively received in the LGBTQ community and  was written up

in publications like NYMagazine,  LGBTQ Nation, Huffington Post, Out Magazine, 

 Paper Magazine, and tweeted out by Laverne Cox 

 

Creative Directors: Caio Lazzuri, Justine Armour

Art Director: Danielle Delph

Copywriter: Claire Wyckoff