HOUSE OF CARDS

To promote the final season of House of Cards, we created a series of stunts that blurred fiction and reality. Starting off with a real infomercial advertising a Claire Underwood commemorative plate that callers could actually receive. After that, we buried Frank in his hometown of Gaffney, South Carolina with a proper obituary in the local paper.

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We ran an obituary for Frank Underwood in his hometown of Gaffney, South Carolina’s local newspaper.

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Then we laid him to rest in The Oakland Cemetery alongside his father who we also buried there.

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Case study:

Creative Director: Jason Kreher
Art Director: Danielle Delph
Copywriter: Alex Romans