Creative Directors: Aaron Allen, Kevin Jones
Art Director: Danielle Delph
Copywriter: Mike Egan
When the Fastest American Muscle Car came out, we threw around a bunch of ideas to launch them. But at the end of the day every car buff said the same thing, “You don't have to sell me, I just want to see what they can do.” So we closed down the city of Miami, got them up to 204 mph (707 hp) and drove them as fast and recklessly as we could to the tune of Phil Collins. Just like the car guys wanted.
*The cars sold out in the first month.