CHRYSLER 200 FACTORY TOUR

For years Chrysler battled with quality issues. So when they invested in a brand new state-of-the-art factory we saw an opportunity to tell a new story.
Using Google Street View we mapped all 5 million square feet and created a virtual tour so that people could experience Chrysler's building processes first hand.

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CASE STUDY

Research the Chrysler 200 by touring the factory behind the car at Chrysler200Factory.com. Researching the Chrysler 200 should go beyond the showroom, review...

PHOTOGRAPHY

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Creative Directors: Aaron Allen, Michael Tabtabai, Kevin Jones
Art Directors: Danielle Delph, Chuck Carlson, Devin Gillespie
Copywriter: Alex Romans